At Rustic Road Treads, we’re a family-owned and operated business rooted in the heart of Lake Geneva, Wisconsin. Our love for all things vintage and all things Lake Geneva inspires everything we do — from cruising past historic mansions and listening to the steam horn echo across the lake, to leaf-peeping along Snake Road each fall. These timeless experiences fuel our passion, and our business is our way of sharing that spirit with you. We bring the charm of Lake Geneva and the nostalgia of yesteryear to celebrate life’s special moments.

Our sister company, Rustic Road Threads, specializes in lake‑inspired and custom embroidered apparel and soft goods that capture the charm of Lake Geneva and beyond. From cozy garments and unique décor to branded merchandise and promotional items, we bring creativity and craftsmanship to every piece.